Arkells Release Video for “Strong”

Canada’s Arkells have released their next single, “Strong,” from Blink Once, their forthcoming album

The vibe of “Strong” is the complete opposite of their last single, “Swing, Swing, Swing “. The black and white video is sombre and heart-wrenching, and rightly so.

“” Strong” is about my friend Dr. Barbara Tatham. We went to college together, and she was about as spectacular as they come. She was a doctor who advocated for the needy. She loved music and dancing. A picture of grace and kindness. The song was written while she was sick with cancer, and it’s about the little moments of joy and relief where you can briefly leave behind an impossible situation. It’s also an ode to the bonds and strength of the love she felt from the family, partner, and community of people that knew her. We miss her, and we’ll get to think of her every time we sing this song.” – Max Kerman

Blink Once was recorded in LA and finished up in Toronto. The album will include Arkells’ hit single, “You Can Get It” featuring K.Flay, which has charted in the #1 spot at Canadian Alternative Radio for four weeks and is their fifth #1. The album is set for release on September 22.

Fun note, “You Can Get It” was prominently featured in the E3 launch of the Forza Horizon 5 video game trailer this summer.

Blink Once will also include the #1 track “Years In The Making,” “One Thing I Know,” “Swing Swing Swing,” as well as “All Roads,” which serves as the soundtrack to #TogetherAgain, a national vaccine awareness PSA (Public Service Announcement) to combat vaccine hesitancy.

I love Arkells’ high energy tunes, but it’s the ballads where they really get me.

Arkells, not just great music, great people.

ARKELLS’ LINKS

Web / Facebook / Twitter / Instagram / Spotify / Apple

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Trish Cassling

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Toronto Music Blogger