Canada is home to some of the world’s most iconic casinos that attract people from across the globe, such as the Casino Niagara, the River Cree Resort and Casino, and the Casino de Montréal.

On this page, we will be taking a look at how music is strategically used in many of the VIP lobbies at these casinos and reveal what kind of impact the music has on the high rollers who frequent these lavish gaming venues.

Why do Canadian casino operators use music in their VIP lobbies?

It’s not just Canadian land-based casino operators strategically using music at their venues. Many casinos spread across the globe have a specific type of ambient music playing along in the background.

There are various genres of bespoke music that casino operators use for numerous reasons, and music is not only played in the VIP rooms. You can often hear music in most other areas of the casino, and it will usually play from the moment the casino opens until it closes.

Music is used to help set the tone and make the players feel more comfortable with their surroundings.

It can also heighten the experience by enhancing the players’ mood, and certain types of music, especially upbeat music, can have a significant impact on a person’s decisions without the player overthinking things too much.

In other words, certain types of music can lead them to make riskier decisions. When used correctly, the power of music can change how people engage with games and influence the decisions they make in certain situations.

The right kind of music is designed to keep players at the tables or slots for longer periods so the casinos can generate more revenue.

Music can also sharpen a player’s focus on the game at hand and help get rid of any distractions around them. Different music genres can have different effects on players, but the general goal is to encourage players to be more active.

In VIP casino rooms, getting the right kind of music that high rollers will positively respond to is more important than you would think. It can help harmonize high-stakes players with their surroundings more effectively than anything else.

Do online casinos use music in a similar way to encourage high rollers to spend more?

It’s completely different at online casinos. Take 10bet’s high-roller online casino games lobby, for example. Music is not used to heighten a player’s experience. It’s a completely different experience when playing online.

The first thing you hear when you log in to your account is not ambient background audio. Music and sound effects at online casinos are usually only ever found in the computer-generated online slot machines, table & card games, not in the gaming lobbies.

In other words, you have to launch the games to hear the sounds, but if you don’t like what you’re listening to, the music/sound effects can easily be turned down by the player or switched completely off.

While music and sound effects still play an important role at online casinos, but they are not used or relied upon as much as at land-based casinos. The main genres of music you can often hear playing along in the background at many land-based casinos are the following:

● Jazz music
● Swing music
● Muzak (a form of music often referred to as elevator music)
● Classical music
● Up-tempo dance/house/trance music
● Soft rock

Depending on which casino you visit, what time of the day it is, what day of the week it is, and which part of the casino you visit will often determine what’s playing. It’s designed to be not too distracting for the players.

The majority of casinos go for a more laid-back approach with gentle/calming/soothing music, and it often helps foster a sense of glamour, elegance, style, and sophistication.

Which online casino games have the most impactful music?

Feature-rich online slot machines usually have the most impactful music. For example, in many of today’s most popular online slots, you can hear some amazing soundtracks playing along in the background as you play, with some exciting sound effects springing to life at certain key moments, intensifying the experience.

In comparison, when playing games like roulette, blackjack, craps, baccarat, and any other popular table & card games from your smartphone, tablet, laptop, or desktop computer, you can usually only hear authentic computer-generated casino sound effects, like cards being shuffled and dealt, the roulette ball dance around the roulette wheel, and the dice being thrown down onto the craps table.

If there is any music playing in the background of table & card games, it’s often light jazz music or elevator-style music.

Final note

The next time you visit a Canadian casino VIP lobby or play games online at a licensed and regulated iGaming site, remember to pay close attention to the type of music that might be playing. It may just change your entire perspective on things or, at least, enhance your experience.